An Interview with an
If the agent has not put time and
effort into your first meeting then what is the chance that the
agent will put time and effort into the sale? Did the agent show up
on time? And if not did they call ahead to tell you that they were
running late and why?
Selling your home is going to take WORK if the agent is not working
to earn your business the agent will probably not work after they
have you business!!
Not only physical but in the
presentation. Does the agent appear comfortable? Does the agent
sound genuine or rehearsed? Is the Agent body language relaxed,
comfortable and confident or does the agent appear nervous, tight
new agents are taught “scripts”. This is just a rehearsed response.
New agents also seem tense and uneasy. An experienced agent will
always be comfortable, confident and genuine.
Is the agent organized? Was
the interview prepared for or haphazard? Did the agent bring your
material in a binder or did the agent spread out a lot of papers
from a folder? Did the agent show scientifically how your home
should be priced? Did the agent have a clear plan in selling your
home? Did the agent leave the materials for you to review?
is so many tasks for an agent to do when marketing your property
that is why an agent must be organized. If the agent is not
organized at the interview there will be little chance that the
agent will be organized in selling your home, developing good
marketing materials and plans. An experienced agent will organized
and demonstrate their written marketing plan, sample materials,
pricing of your home and leave all documents with you for your
Did they bring a net
proceeds sheet? A marketing plan? Sample marketing materials? How
about important documents for your review. A listing agreement?
Disclosure/disclaimer? Useful information? Was the marketing
materials quality? Color? First class of just a MLS print out? Did they leave it with you? All of these are very
important considerations when interviewing an agent. It will most
assuredly demonstrate the agent’s seriousness in earning your
business and committing to your home.
never get a second chance to make a first impression”
and that is the truth in the marketing of your home. First class
materials is what you should expect, NO exceptions. Your agent
should give to you all of the above listed materials and in a format
that places important documents (listing, marketing, net sheets,
etc...) in easy to find areas.
Not just a buzz word. Technology
offers your home the best shot at a sale and reduces cost to you.
Working smarter, faster, and producing more in less time and less
cost is an ultimate benefit to you.
the agent seem technological or is the agent relying on their broker?
How is the agent
web site? Be sure to check it!
Is the marketing plan
computerized? Is there e-marketing?
Does the agent incorporate satellite
imaging in the marketing of your home?
Does the agent even have a
computer, laptop, PDA?
More and more buyers are coming to the agent with web site print out
in hand saying “I want to see this property”. I a recent CNN
survey, 87% turn to the web to research large purchases. In the
Realtor community great effort is being placed on web presence,
why? Because 87% turn to the web to research large purchases. Your
home! You may have even done so recently. The application of the
web and other technologies is truly casting the largest net of
buyers and the highest price for your home!!
Did the agent show you how the
home was priced? Does the agent have the software that appraisers
use? Did the agent make or offered to make adjustments for special
features of your home?
Under price the house to start a
bidding war. This is just plain nonsense. If you home is worth $700,000 then ask that. If you price it at $670,000 and
the top offer is $685,000 then you have lost $15,000. It
sounds good to get $15,000 over list price but the
price was $30,000 under market value. If you decide
that you do not wish to sell at $685,000 then you may
well owe that Broker a commission anyway. A listing
is a CONTRACT between you and the
your agent owes you a service!! If they are not working to get your
business they will not work to keep it!!